Strategic Recruitment Plan
Project - Our company requires a strategic human resource and recruitment plan. Talent is an integral part of our success and while attracting great freelancers in the past the market is becoming increasingly challenging. We offer seasonal contracts and Whistler, BC, Canada has housing constraints that need to be considered. Project Scope - Our company has primarily found talent through direct applications and the online platform, Indeed. We recruit locally and also have workers move to Whistler to work for us. We are considering introducing employee housing and would like to understand the legalities and impacts of that decision. We would like to develop new roles so there is an opportunity for students to develop an organizational structure, job descriptions and explore freelance contract considerations. We would like to now focus on worker retention so all aspects of talent acquisition and training are relevant. Strategic Plan could include but not limited to: Innovative ideas for recruiting candidates Analyze current job posting and make recommendations Develop roles and candidate personas Provide a hiring timeline and strategy Develop a checklist for worker requirements and training schedule Create interview questions to target skills and attributes for ideal candidates Strategies for worker retention http://www.whistlerphotosafaris.com/your-guides.html Deliverables We are open to any format that supports the instructor’s assessments and the learning outcomes of the course.
Strategic Plan for New Product and Service
Project Scope We require a marketing plan and launch strategy for a new version of our tours as well as market research to support this sector in British Columbia, Canada. Tourism is a competitive market and consumers have many activities to choose from in Whistler, BC. Our seasonal (summer) tour operation has clients from all over the world that come to us through several different channels. The new product strategy can be quite broad, even operating under a new name if the research leads students there. We are interested in innovative ideas. Project We would like to see student team analysis of our products as they compare to competitors in our market-place to better understand our consumer needs and wants. We face competitive pressures and see a pattern of competitors mimicking our marketing and strategies. We would like to know why and how can we further differentiate. A competitor analysis of local tour operators would be of great value. Direct competitors are important though, all activities in the resort act as competition in how our customers spend their time and money. The plan can include but not limited to: Go-to-market strategy for new products or services Develop new branding or communication strategy Pricing or service structure changes Customer personas or market analysis Promoting a new retail product and launch new tour Increasing brand awareness with a digital marketing strategy Identify key differentiators in attracting customers Increasing revenue or market share for an existing product/service. Identifying new market segments and opportunities. Deliverables We are open to any format of deliverable that best compliments the instructor’s assessment needs and the learning outcomes of the course. Word document, PowerPoint or other media is welcome.
Customer Engagement Strategy
Project Our company needs a customer engagement and marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: B2C Customer engagement strategy Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand The strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructor's needs as well as course learning outcomes.
Digital Content Marketing Strategy
Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
Market Expansion Research in Tourism
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities and expand to other areas in BC to identify gaps in the market for an opportunity. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
Market Expansion Research in Tourism (1)
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities and expand to Victoria, Vancouver or other area in BC to identify gaps in the market for an opportunity. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
Market Expansion Research in Tourism
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities in Victoria or even other areas of the Vancouver island to identify gaps in the market for an opportunity. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
Digital Marketing Virtual Internship Summer 2020
Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for an intern student to review our current online presence and analyze the strengths and weaknesses. We have had 7-9 Riipen student-teams just complete extensive analysis of our company, therefore, the student intern will go through all of these presentations to formulate and implement a digital marketing strategy combining their own input and expertise. Deliverable We are offering the title of Digital Marketing Manager, Whistler Photo Safaris to the intern (or another title they prefer will be considered) as well as a letter of recommendation. We are looking for strategy, management and execution for: digital Marketing, in resort email marketing, human resource communications, SEM and SEO analyst and implementation, and social media management. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels
Customer Engagement Strategy
Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
Web Design for Social Enterprise
Project Our company requires a brand new website for a social enterprise in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been planning to start a souvenir product line for 3 years and will be launching it for May 1st, 2020. We are looking for a website that integrates online sales (through widgets) but open to suggestions, the website interacts with its sister company www.whistlerphotosafaris.com to boost engagement, create consistent content and reach more customers. Project Scope WhistlerBears.com will promote our partnerships with the nonprofits that we donate a portion of sales to. Items will be branded as Whistler Bears or our Stay Wild campaign. Areas to be developed but not limited to include: Brand new website creation, clean and modern Ideas that can best engage and attract clients Blog or news page that speaks to latest events Create a calendar for implementation of the new online strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels to interact with website
Retail/Channel Marketing Strategy
Project Scope We require a marketing plan and launch strategy for a new souvenir product line as well as market research to support this sector in Whistler, British Columbia, Canada. Our 2020 expansion also will include product development and marketing for retail products to be sold online and to guests at the end of a safari. Tourism is a competitive market and consumers have many activities to choose from in Whistler, BC. Our seasonal (summer) tour operation has clients from all over the world that come to us through several different channels. The new product strategy will differentiate our company and increase revenues. We are interested in innovative ideas. Project Analysis of all four marketing mix elements; product, price, distribution, and promotion for a Bear themed product line. We would like to see student team analysis of our products as they compare to competitors in our market-place to better understand our consumer needs and wants. We face competitive pressures and see a pattern of competitors mimicking our marketing and strategies. We would like to know why and how can we further differentiate. A competitor analysis of local tour operators would be of great value. Direct competitors are important though, all activities in the resort act as competition in how our customers spend their time and money so we would like to do something different by selling souvenir items. We are aligned with a strategy that explores "the retailing concept, the competitive environment, your customer, the consumer decision-making process, your marketing strategy, value chain/distribution channel, your customer relationships, your current strategic plan, your retail trading area, and your merchandising strategy." The plan can include but not limited to: Go-to-market strategy for new products Develop new branding or communication strategy Pricing or service structure changes Customer personas or market analysis Promoting a new retail products Increasing brand awareness with a digital marketing strategy Identify key differentiators in attracting customers Increasing revenue or market share for an existing product/service. Identifying new market segments and opportunities. Deliverables We are open to any format of deliverable that best compliments the instructor’s assessment needs and the learning outcomes of the course. Word document, PowerPoint or other media is welcome. This will lead to insights and recommendations that address the needs of your organization.
Digital Content Marketing Strategy
Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
Digital Marketing Strategy
Project Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
Strategic Recruitment Plan
Project - Our company requires a strategic human resource and recruitment plan. Talent is an integral part of our success and while attracting great freelancers in the past the market is becoming increasingly challenging. We offer seasonal contracts and Whistler, BC, Canada has housing constraints that need to be considered. Project Scope - Our company has primarily found talent through direct applications and the online platform, Indeed. We recruit locally and also have workers move to Whistler to work for us. We are considering introducing employee housing and would like to understand the legalities and impacts of that decision. We would like to develop new roles so there is an opportunity for students to develop an organizational structure, job descriptions and explore freelance contract considerations. We would like to now focus on worker retention so all aspects of talent acquisition and training are relevant. Strategic Plan could include but not limited to: Innovative ideas for recruiting candidates Analyze current job posting and make recommendations Develop roles and candidate personas Provide a hiring timeline and strategy Develop a checklist for worker requirements and training schedule Create interview questions to target skills and attributes for ideal candidates Strategies for worker retention http://www.whistlerphotosafaris.com/your-guides.html Deliverables We are open to any format that supports the instructor’s assessments and the learning outcomes of the course.
Strategic Plan for New Product and Service
Project Scope We require a marketing plan and launch strategy for a new luxury version of our tours as well as market research to support this sector in Whistler, British Columbia, Canada. Our 2020 expansion also will include product development and marketing for retail products to be sold online and to guests at the end of a safari. Tourism is a competitive market and consumers have many activities to choose from in Whistler, BC. Our seasonal (summer) tour operation has clients from all over the world that come to us through several different channels. The new product strategy can be quite broad, even operating under a new name if the research leads students there. We are interested in innovative ideas. Project Analysis of all four marketing mix elements; product, price, distribution, and promotion for a new tour product and/or a Bear themed product line. We would like to see student team analysis of our products as they compare to competitors in our market-place to better understand our consumer needs and wants. We face competitive pressures and see a pattern of competitors mimicking our marketing and strategies. We would like to know why and how can we further differentiate. A competitor analysis of local tour operators would be of great value. Direct competitors are important though, all activities in the resort act as competition in how our customers spend their time and money. The plan can include but not limited to: Go-to-market strategy for new products or services Develop new branding or communication strategy Pricing or service structure changes Customer personas or market analysis Promoting a new retail product and launch new tour Increasing brand awareness with a digital marketing strategy Identify key differentiators in attracting customers Increasing revenue or market share for an existing product/service. Identifying new market segments and opportunities. Deliverables We are open to any format of deliverable that best compliments the instructor’s assessment needs and the learning outcomes of the course. Word document, PowerPoint or other media is welcome.
Web Design and Digital Marketing
Project We need a new website for our tour company in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given our website an update in five years. We are looking for an improved website for our company to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to redesign our website and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Our website needs updating www.whistlerphotosafaris.com We have micro support websites that could be developed to direct traffic Video ideas that can best engage and attract clients Create a calendar for implementation of the new online strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
Content Marketing Strategy
Project Our company needs a content marketing strategy for our tour company in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers. Project Scope We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions. Areas of interest but not limited to include: Video ideas that can best engage and attract clients Create a calendar for implementation of the content strategy Develop new campaign ideas for our company Suggest new concepts that could boost our brand Strategy around current social media and suggest new channels Deliverable We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
Competitor and Market Analysis
Project Scope Tourism is a competitive market and consumers have many activities to choose from in Whistler, BC. Our seasonal (summer) tour operation has clients from all over the world that come to us through several different channels. We would like to know what our customers want and need. Who are they and how can we target them directly. Market research on a provincial level is relevant as well as our local competition. Project We would like to see student team analysis of our product as they compare it to competitors in our market-place to better understand our consumer needs and wants. We face a lot of competitive pressures and see a pattern of competitors mimicking our marketing and strategies. We would like to know why and how can we further differentiate. A full competitor analysis of local tour operators would be of great value. Direct competitors are important though all activities in the resort act as competition in how our customers spend their time and money. Competition across the province should also be considered. Some of our questions but not limited to: What are international travel trends saying about visiting Canada? Which generations are most likely to visit Whistler and why? What experiences are most desired or trending at this time? How could we better target local visitors from Vancouver and Seattle? What opportunities are there in the market place to expand our products? What key differentiators could make the biggest impact in attracting customers? How do we currently stack up to the competition? Deliverables We are open to any format of deliverable that best compliments the instructors needs and learning outcomes of the course. Word document, PowerPoint or other media is welcome.