Project

Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers.

Project Scope

We are looking for an intern student to review our current online presence and analyze the strengths and weaknesses.

We have had 7-9 Riipen student-teams just complete extensive analysis of our company, therefore, the student intern will go through all of these presentations to formulate and implement a digital marketing strategy combining their own input and expertise.

Deliverable

We are offering the title of Digital Marketing Manager, Whistler Photo Safaris to the intern (or another title they prefer will be considered) as well as a letter of recommendation.

We are looking for strategy, management and execution for: digital Marketing, in resort email marketing, human resource communications, SEM and SEO analyst and implementation, and social media management.

Areas of interest but not limited to include:

Video ideas that can best engage and attract clients

Create a calendar for implementation of the content strategy

Develop new campaign ideas for our company

Suggest new concepts that could boost our brand

Strategy around current social media and suggest new channels