We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to get a full analysis of tours/activities in Victoria or even other areas of the Vancouver island to identify gaps in the market for an opportunity.

It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?