Digital Content Marketing Strategy
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
digital marketing business services business consulting marketing strategy business strategyProject
Our company needs a content marketing strategy for our tours in Whistler, BC, Canada! We are looking to build our brand and online reach. We have been busy building our business and have not given this important area enough time and energy. We are looking for a comprehensive content marketing strategy to boost engagement, create consistent content and reach more customers.
Project Scope
We are looking for students to review our current online presence and analyze the strengths and weaknesses. We would like to receive a plan to be able to set in motion a content strategy and are open to any new opportunities and suggestions.
Areas of interest but not limited to include:
Video ideas that can best engage and attract clients
Create a calendar for implementation of the content strategy
Develop new campaign ideas for our company
Suggest new concepts that could boost our brand
Strategy around current social media and suggest new channels
Deliverable
We are open to any format for the deliverables that fulfill the instructors needs as well as course learning outcomes.
About the company
Whistler Photo Safaris Ltd. tour operation offers 4x4 excursions into Whistler's extraordinary scenic routes and backcountry trails, with exclusive access to the 2010 Ski and Legacy trails within the Whistler Olympic Park. Black bear viewing is the primary focus of the safaris though it incorporates an Olympic venue excursion, nature photo opportunities and an educational experience with qualified Adventure Leaders. After completing five years of operation, Whistler Photos Safaris is expanding its organizational structure, exploring new products and its educational offerings.