Driving the CPD business with a Digital Marketing Strategy
After analysis of the existing customer base, develop a social media marketing plan to reach both existing and new customers. Developing a social media marketing plan Determining the most effective messaging for a target audience segment. Identifying new relevant markets for CPD corporate services
Brand Review and Revitalization
Develop a plan to revitalize the CPD brand to increase sales, revenue, and/or market share. Identify, analyze and prepare recommendations that will achieve your revitalization objectives for your existing corporate or product brand. Establishing relevant differentiators for Our product. Creating consistent messaging around CPD corporate brand. Crafting relevant messaging for your target Corporate Audience Identifying areas of improvement for your corporate and product brands. Developing a promotional plan to build awareness of CPD offerings The brand history/background. Key brand issues - What are the main issues the brand must overcome? Competitive environment - What are three key competitor brands their relative strengths/weakness? Current marketing strategy - What is the primary target group, brand positioning, and value proposition? Key brand recommendations - What are the top five priorities for revitalizing the brand? Action plan - What are the specific tactics and timing? Budget - A detailed budget outlining required funding to support the brand plan. Risks - What are the potential risks the plan might face? Appendices - Documentation of all research and information sources used to develop the brand plan.
Expanding the CPD Reach
After analysis of the existing customer base, identify new market opportunities both for new customers for existing service offerings and for new offerings for both existing and new customers An analysis of current state including competitive landscape. An assessment of market opportunities and a market entry plan that outlines the size of the space, the offerings required and actionable items to reach and serve these sectors
Canadian Pro Drivers Inc. Valuation and Growth Strategy
Want to get a current state valuation, and a 7 year harvest strategy outlining potential acquirers and growth strategy to double the size of the business over the next 3-5 years Expect a detailed plan which outlines growth plans (both organic and acquisition) to double the business again over the next 3-5 years. Also want guidance on likely acquirers and strategy to align with their needs. A valuation report A strategic analysis of potential acquirers A strategic plan to align CPD growth to acquirer needs.
Expanding the Corporate Training Landscape
After analysis of the existing customer base, identify new market opportunities both for new customers for existing service offerings and for new offerings for both existing and new customers An analysis of current state including competitive landscape. An assessment of market opportunities and a market entry plan that outlines the size of the space, the offerings required and actionable items to reach and serve these sectors
How much is that Doggy in the window?
Want to get a current state valuation, and a 7 year harvest strategy outlining potential acquirers and growth strategy to double the size of the business over the next 3-5 years A valuation report A strategic analysis of potential acquirers A strategic plan to align CPD growth to acquirer needs.