Driving the CPD business with a Digital Marketing Strategy

Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
critical thinking communication strategy marketingAfter analysis of the existing customer base, develop a social media marketing plan to reach both existing and new customers.
Developing a social media marketing plan
Determining the most effective messaging for a target audience segment.
Identifying new relevant markets for CPD corporate services
About the company
CANADIAN PRO DRIVERS (CPD) is an established and respected provider of Vehicle Risk Management services and delivers a comprehensive curriculum of driver training and education for licensed and experienced drivers who are required to drive as part of their role.
CPD and our principals have been providing college level Basic Driving Instructor and Classroom Driving Instructor training in partnership with Centennial College, Fanshawe College and Humber College,