Develop a plan to revitalize the CPD brand to increase sales, revenue, and/or market share.

Identify, analyze and prepare recommendations that will achieve your revitalization objectives for your existing corporate or product brand.

• Establishing relevant differentiators for Our product.
• Creating consistent messaging around CPD corporate brand.
• Crafting relevant messaging for your target Corporate Audience
• Identifying areas of improvement for your corporate and product brands.
• Developing a promotional plan to build awareness of CPD offerings

1. The brand history/background.
2. Key brand issues - What are the main issues the brand must overcome?
3. Competitive environment - What are three key competitor brands their relative strengths/weakness?
4. Current marketing strategy - What is the primary target group, brand positioning, and value proposition?
5. Key brand recommendations - What are the top five priorities for revitalizing the brand?
6. Action plan - What are the specific tactics and timing?
7. Budget - A detailed budget outlining required funding to support the brand plan.
8. Risks - What are the potential risks the plan might face?
9. Appendices - Documentation of all research and information sources used to develop the brand plan.