University of Alberta

Edmonton, Alberta, Canada

Consumer Behavior is a 3rd year undergraduate marketing course at the University of Alberta's School of Business, one of the top 5 business schools in Canada. Students will each work 15–25 hours throughout the fall semester, in groups of 4–5, on an applied consumer behavior project, guided by your organizational goals and priorities. Students have already taken introductory marketing courses; this course focuses on the deeper psychological factors influencing consumer behavior, and how those factors are used by marketers. Course topics include: Attention and Perception Motivation and Goals Judgment and Decision Making Attitudes and Persuasion Social Influence Choice Architecture and Nudges How Things Spread Targeting and Psychographics Artificial intelligence

University of Alberta

Edmonton, Alberta, Canada

Consumer Behavior is a 3rd year undergraduate marketing course at the University of Alberta's School of Business, one of the top 5 business schools in Canada. Students will each work 15–25 hours throughout the fall semester, in groups of 4–5, on an applied consumer behavior project, guided by your organizational goals and priorities. Students have already taken introductory marketing courses; this course focuses on the deeper psychological factors influencing consumer behavior, and how those factors are used by marketers. Course topics include: Attention and Perception Motivation and Goals Judgment and Decision Making Attitudes and Persuasion Social Influence Choice Architecture and Nudges How Things Spread Targeting and Psychographics Artificial intelligence

University of Alberta

Edmonton, Alberta, Canada

Consumer Behavior is a 3rd year undergraduate marketing course at the University of Alberta's School of Business, one of the top 5 business schools in Canada. Students will each work 15–25 hours throughout the fall semester, in groups of 4–5, on an applied consumer behavior project, guided by your organizational goals and priorities. The course is online due to COVID-19 and the work undertaken will be remotely completed and delivered. Students have already taken introductory marketing courses; this course focuses on the deeper psychological factors influencing consumer behavior, and how those factors are used by marketers. Course topics include: Attention and Perception Motivation and Goals Judgment and Decision Making Attitudes and Persuasion Social Influence Choice Architecture and Nudges How Things Spread Targeting and Psychographics

University of Alberta

Edmonton, Alberta, Canada

Consumer Behavior is a 3rd year undergraduate marketing course at the University of Alberta's School of Business, one of the top 5 business schools in Canada. Students will each work 15–25 hours throughout the fall semester, in groups of 4–5, on an applied consumer behavior project, guided by your organizational goals and priorities. The course is online due to COVID-19 and the work undertaken will be remotely completed and delivered. Students have already taken introductory marketing courses; this course focuses on the deeper psychological factors influencing consumer behavior, and how those factors are used by marketers. Course topics include: Attention and Perception Motivation and Goals Judgment and Decision Making Attitudes and Persuasion Social Influence Choice Architecture and Nudges How Things Spread Targeting and Psychographics