Comprehensive Advertising & PR Campaign Plan for Ben Blinds LTD

Ben Blinds LTD, a company specializing in high-quality window blinds, is looking to expand its market presence and increase brand awareness. The goal of this project is to create a comprehensive advertising and public relations (PR) campaign plan that will effectively promote Ben Blinds LTD's products to a broader audience. The project will involve researching the target market, identifying key advertising channels, and developing a cohesive PR strategy. The campaign plan should leverage both traditional and digital media to maximize reach and engagement. The learners will apply their classroom knowledge of marketing principles, consumer behavior, and media planning to create a strategic and actionable campaign plan. Key tasks include: - Conducting market research to identify target demographics and consumer preferences. - Developing a multi-channel advertising strategy, including social media, print, and online ads. - Crafting a PR strategy to enhance brand reputation and engage with media outlets. - Creating a timeline and budget for the campaign.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Visual Branding Guide for Ben Blinds LTD

The main goal for the project is to create a comprehensive visual branding guide for Ben Blinds LTD, including the chosen logo and its application on various marketing materials such as business cards, t-shirts, pens, and keychains. The guide should reflect the company's commitment to exceptional customer service and the high-quality window coverings they offer. This will involve several different steps for the students, including: - Designing a professional and visually appealing logo that represents the company's image and offerings. - Creating a multi-page PDF visual branding guide that includes the chosen logo and its application on different marketing materials. - Providing detailed answers to questions related to the company's products and target audience to ensure accurate and comprehensive information is included in the branding guide.

Content Creation and Social Media Management for Ben Blinds LTD

The main goal for the project is to help Ben Blinds LTD create engaging content for their website, social media platforms, and Facebook ads. Additionally, the project aims to assist in the creation of video storytelling and management of their social media pages to increase brand awareness and customer engagement.