Ben Blinds LTD, a company specializing in high-quality window blinds, is looking to expand its market presence and increase brand awareness. The goal of this project is to create a comprehensive advertising and public relations (PR) campaign plan that will effectively promote Ben Blinds LTD's products to a broader audience. The project will involve researching the target market, identifying key advertising channels, and developing a cohesive PR strategy. The campaign plan should leverage both traditional and digital media to maximize reach and engagement. The learners will apply their classroom knowledge of marketing principles, consumer behavior, and media planning to create a strategic and actionable campaign plan.

Key tasks include:

- Conducting market research to identify target demographics and consumer preferences.

- Developing a multi-channel advertising strategy, including social media, print, and online ads.

- Crafting a PR strategy to enhance brand reputation and engage with media outlets.

- Creating a timeline and budget for the campaign.

The final deliverables for this project will include a detailed advertising and PR campaign plan document. This document should outline the market research findings, advertising strategy, PR strategy, timeline, and budget. Additionally, learners will present their campaign plan in a professional presentation format, summarizing key points and justifying their strategic choices.

Deliverables include:

- A comprehensive campaign plan document.

- A professional presentation summarizing the campaign plan.

- Supporting materials such as market research data, sample advertisements, and PR materials.

We commit to providing dedicated support from our experienced staff members. Our team will allocate specific hours each week to mentor learners, answer questions, and provide feedback on their progress. We will also schedule regular check-ins to ensure learners stay on track and address any challenges they may face.