SEO Specialist Internship

The SEO Specialist Intern will get to experience working alongside a team of professionals in improving a website's overall rankings on search engines such as Google while utilizing their researching, analysing, and creative skills. The SEO Specialist will participate in tasks such as content strategy, link building and keyword strategy to increase rankings on all major search networks as well as learn about strategies in content marketing, content growth and SEO. This role will involve working closely with the Operations Manager on a weekly basis. The SEO Specialist Intern will have the opportunity to apply their skills to solve various “real world” challenges faced by the company and have the opportunity to become a valuable team player over a timeframe determined by the employer, the student and/or the student's supervisor.

Website Development

We would like to work with students on a new website for our organization. It can be on any platform that the student believes would be best. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Digital Relationship Management for a Tropical Houseplant Start Up

Petit Soleil Studio is looking for an SEO, Google and Shopify wizard who can help us drive more traffic, improve our ranking, and convert visitors to shoppers. We are a local business that needs to attract local customers online and in our 2 consignment locations, and we also run a digital course that we target Canada-wide. The primary project requirements include: 1. Keyword analysis to determine relevant search terms to our business 2. A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords A Customer Relationship strategy from first search on Google, first visit to our website, multiple purchases, leaving and reviews. How this interfaces with social media 3. Creating a Customer Relationship sequence of pop-ups, emails, surveys, etc; working in tandem with social media team on this. 4. Implementing the strategy. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy that helps us achieve the following: Petit Soleil Studio is the first name people recommend for beautiful plants, handmade and natural supplies, advice, and experiential learning opportunities in Durham Region Our premier course, Plant Killer Rehab, is what people think of first when they or their friends are discouraged in their plant parenting journey. Ideally, students will have a personal interest in houseplants, maker culture (e.g. Etsy), DIY or living a nature-centric life. It's an asset if student has knowledge of organic reach and paid advertising through Google and Facebook. This will be a Level Up intern position with some day to day supervision. I am a formally-trained teacher and have mentored over 20 university-level interns in my former role working with a social enterprise. Working with me will be a positive and enriching experience. Who is Petit Soleil Studio? We bring sunshine into people's lives with nature and art -- specifically through houseplants in unique pots and macrame, hand printed cards, DIY and workshops. We’re based out of Whitby, Ontario and consign our plants in two locations. www.petitsoleilstudio.ca https://www.instagram.com/petitsoleilstudio/

Level UP - UI/UX Website Design for Cosmetics and Tech

Number of positions available: 4 individual students. We are an early-stage startup focused on developing wearable technologies for beauty. Our first product is internally referred to as ePolish. ePolish are artificial nails that can instantly change colour from a mobile app by bringing the ePolish into proximity to the phone. Our team is entirely comprised of technical founders who are currently focused on finishing the prototype. We want designers to help us build our website interface to attract both customers and investors. So far, we have secondary research showing that women aged between 18-24 will be our target market. We want to position ePolish as a luxury product in fashion and technology. The overall goal of this project is to have an interdisciplinary team that can be customer-focused and collaborate to ensure our website is appealing, intuitive, and enjoyable. UI goals: Create UI for the website. Upload designs to Readymag for publishing. Ensure UI fits our branding. UX goals: Design personas based on user research. Ideate the customer experience and customer interaction with our website. Give a presentation and a written report of these findings at the end of the internship.