Market Research and Competitive Analysis for Contribiia

Contribiia is a revolutionary financial platform designed to empower users by combining collaborative savings, credit-building, and accessible loans in one seamless system. With automated bi-weekly contributions, users pool funds and receive payouts in a fair, transparent cycle while improving their credit scores through reported payments. The platform also offers tailored loan options, financial literacy tools, and a secure, trust-driven ecosystem to help users achieve life-changing goals like starting a business, buying a home, or enhancing their financial health. Contribiia redefines financial freedom by fostering inclusion, trust, and community-based empowerment.

Interaction Design (Frontend Web and Mobile App UI / UX Design & Prototype)

For our startup in the initial stage, the main objective of this project is to create an interaction design for a frontend web and mobile app UI/UX that embodies a seamless, user-friendly experience for managing contributions. The app aims to facilitate trust-based group savings, secure payments, and trackable contributions, ultimately supporting financial empowerment. Tasks may include: Research & Ideation: Analyze our app's purpose, target audience, and goals to ensure alignment with the UI/UX design. Conduct user journey mapping to understand user flow and key touchpoints. Compile and present initial design ideas, personas, and mood boards. Wireframing and Information Architecture Develop low-fidelity wireframes for all core screens (registration, group creation, payment tracking, escrow, and notifications). Define a clear information hierarchy that highlights intuitive navigation for the main features. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. High-Fidelity UI Design Design high-fidelity mockups for web and mobile, focusing on accessibility, clean layout, and brand colors. Ensure that key actions (group creation, payment scheduling, payout tracking) are visually prominent. Prototype Development Build a clickable prototype that allows for interaction testing (e.g., onboarding, joining a group, viewing contribution status). Ensure the prototype includes animations or transitions for an engaging, responsive user experience. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android User Flow and Interaction Testing Conduct usability testing sessions with potential users to gather feedback on the prototype. Refine designs based on feedback, focusing on improving flow, accessibility, and ease of navigation.