Contribiia is a revolutionary financial platform designed to empower users by combining collaborative savings, credit-building, and accessible loans in one seamless system. With automated bi-weekly contributions, users pool funds and receive payouts in a fair, transparent cycle while improving their credit scores through reported payments. The platform also offers tailored loan options, financial literacy tools, and a secure, trust-driven ecosystem to help users achieve life-changing goals like starting a business, buying a home, or enhancing their financial health. Contribiia redefines financial freedom by fostering inclusion, trust, and community-based empowerment.

• A deep understanding of target customers, their needs, and behaviors.
• Identification of key competitors, their strengths, weaknesses, and market strategies.
• Clear insights on regulatory requirements to ensure compliance.
• Defined unique selling points and competitive advantages for Contribiia.
• Data-backed recommendations for effective marketing, user acquisition, and retention strategies.

Deliverables:

• Customer Personas: Profiles representing typical users, detailing demographics, needs, and motivations.
• Market Size and Trends Report: Analysis of the digital financial service market, including growth trends and economic factors.
• Competitor Analysis Document: Detailed overview of key competitors, comparing features, pricing, user experience, and brand positioning.
• Regulatory and Compliance Guide: Summary of legal and compliance requirements related to group contributions and digital payments.
• SWOT Analysis: A strengths, weaknesses, opportunities, and threats analysis for Contribiia.
• Marketing Strategy Outline: Recommendations for effective marketing channels, messaging, and user retention strategies.
• Financial Viability and Revenue Model: A preliminary projection of costs, potential revenue streams, and expected growth.

Final deliverables should include

• A report including research, survey data trends, and recommendations for next steps for our branding and positioning.
• A 20-minute presentation.