Targeted Marketing Research and Go To Market Strategy

This project aims to explore the potential of circular products in transforming commercial development, project management, and architecture firms across Alberta and beyond. The goal is to identify 50 top firms in these sectors and analyze how integrating circular products can enhance their project outcomes and competitiveness in securing large contracts. Additionally, the project will involve researching provincial government policies to identify relevant grants and tax programs that support circular economy initiatives. By synthesizing this information, the project seeks to provide actionable insights to inform outreach strategies and promote sustainable practices within the industry. The project will enable learners to apply their knowledge of sustainable development, policy analysis, and strategic planning in a real-world context.

Sales and Commercial Outreach

The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal:  The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Develop Customer Lifecycle and Product Management Matrix

Identify and map customer requirements to Circular Rubber products in support of short-, medium-, and long-term off-take agreements and pipeline forecasting.   Develop a framework that provides visibility into which market segments volumes can be sold, when and at what price.