Develop Customer Lifecycle and Product Management Matrix

Closed
Circular Rubber Technologies, Inc
Red Deer, Alberta, Canada
Shauna Leblond
CEO, CIO
(18)
4
Project
Academic experience
120 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Product management Product or service launch
Skills
business objectives customer lifecycle management product management customer data management data integration market research
Details
  • Identify and map customer requirements to Circular Rubber products in support of short-, medium-, and long-term off-take agreements and pipeline forecasting.  
  • Develop a framework that provides visibility into which market segments volumes can be sold, when and at what price.


Deliverables

A matrix that includes:


  • Customer market research, including internal stakeholder feedback and key data.
  • Identification of unique customer pain points and attributes. Designing & conducting user customer interviews
  • Customer needs and aligns to CR business objectives. Analyzing qualitative customer data and drawing up insights
  • Alignment of product specifications to customer requirements. Develop product specifications document
  • Quantification of opportunities and potential product solutions.
  • Volume, customer and competition data integration of reclaim imports over floating periods. 
  • Annual volume of reclaim in market, customers and competition data.
  • Develop a lifecycle roadmap that includes development, positioning and pricing. Presenting key findings and suggesting recommendations
Mentorship

Opportunity and experience

Mentorship

Potential future employment and/or additional projects

References and networks

Consistent communication and feedback

Data and project management support

Recognition and growth opportunities

Supported causes
Industry, innovation and infrastructure

About the company

Company
Red Deer, Alberta, Canada
2 - 10 employees
Manufacturing, Technology

WASTE TO VALUE
INFINITE REUSE OF THE WORLD'S RUBBER

Circular Rubber aims to be the global enabler of the infinite reuse of natural rubber by selling its high quality Rubber Reclaim product to global manufacturers.
Circular Rubber’s devulcanized rubber product substitutes virgin natural rubber in vulcanized rubber products.

Circular Rubber’s uniques:

Highest Quality Reclaim Product.
Reuse in high grade applications / high performance products
Tire for Tire vs. Tire to Doormat
Cleanest Process.
Strive for regenerative impact through Factory as a Forest facilities.
Cleanest, pure devulcanization process
Require circular partners and suppliers to adhere to ‘x’ standard
Benefits to all.
Leave the world/community/facility better than we found it
BCORP - Business as a Force for Good