This project aims to explore the potential of circular products in transforming commercial development, project management, and architecture firms across Alberta and beyond. The goal is to identify 50 top firms in these sectors and analyze how integrating circular products can enhance their project outcomes and competitiveness in securing large contracts. Additionally, the project will involve researching provincial government policies to identify relevant grants and tax programs that support circular economy initiatives. By synthesizing this information, the project seeks to provide actionable insights to inform outreach strategies and promote sustainable practices within the industry. The project will enable learners to apply their knowledge of sustainable development, policy analysis, and strategic planning in a real-world context.

1. Compile a portfolio of 50 relevant companies actively involved in commercial projects.
2. Investigate and summarize government funding opportunities applicable to these companies.
3. Develop a set of actionable recommendations for outreach and engagement.

Key Deliverables

Company Portfolio:

• A curated list of 50 commercial development and project management firms.
• Provide insights into their projects, particularly those related to adopting circular products and their relevance to Green on Demand’s offerings.

Funding Survey:

• Summary of relevant grants, tax credits, and funding programs across Alberta, BC, Ontario, and Quebec.
• Analysis of how these programs align with company interests and drive project acquisition.

Recommended Approach:

• Suggested channels and messaging strategies for engaging the identified companies.
• Recommendations on leveraging government funding opportunities as part of the outreach strategy.

Approach and Channels

Research Approach:

• Use online databases, industry directories, and government resources to identify and profile target companies.
• Conduct desk research on funding opportunities and analyze their relevance to the companies’ projects.

Outreach Channels:

• LinkedIn and professional networks to identify decision-makers and initiate connections.
• Industry events, webinars, and trade associations for networking and insights.
• Email campaigns tailored to the interests and challenges of the target companies.

Expected Impact:

1. Creation of a well-researched target list for immediate and future marketing efforts.
2. Insights into funding opportunities that can enhance messaging and attract client interest.
3. A clear roadmap for outreach, positioning Green on Demand as a leader in circular product supply chains.