Creation of Marketing Plan

Students will collaborate with an organization to conduct an in-depth SWOT analysis and target market assessment, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals. Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements. Project examples can include, but are not limited to: Identifying the target market and estimating the market potential Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends. Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion. competitive analysis sales & marketing business strategy marketing strategy research We're interested in seeing a summary of the Target Market assessment, a rough draft of company and market analyses, and a comprehensive marketing plan. The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.

Digital Content Creation about Revenue Operations

We are a revenue operations consulting company looking to educate businesses about what revenue operations is, how it differs from marketing and sales operations, and how it can benefit their company. Our main line of business revolves around doing technological implementations of various SaaS software like Salesforce and SalesLoft, and helping businesses to optimize their technological landscape, so that they can get a 360 degree view of their prospects, clients, and their own company. We're looking to help companies understand what is working in their business, so that they can double down on that sort of activity, while eliminating unnecessary processes, procedures, or technology from their business model. We're looking to have content created around various revenue operations topics that will help educate our target market (primarily small and medium businesses) about how revenue operations can help them, and the benefits they'll gain by implementing various technological software. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Create an explainer video for prospects to show the value we can provide and help them understand revenue operations Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story A student or team with excellent writing and video skills would be the ideal candidate for this project.