We are a revenue operations consulting company looking to educate businesses about what revenue operations is, how it differs from marketing and sales operations, and how it can benefit their company. Our main line of business revolves around doing technological implementations of various SaaS software like Salesforce and SalesLoft, and helping businesses to optimize their technological landscape, so that they can get a 360 degree view of their prospects, clients, and their own company. We're looking to help companies understand what is working in their business, so that they can double down on that sort of activity, while eliminating unnecessary processes, procedures, or technology from their business model.

We're looking to have content created around various revenue operations topics that will help educate our target market (primarily small and medium businesses) about how revenue operations can help them, and the benefits they'll gain by implementing various technological software.

To accomplish this, we expect the student(s) will:

• Write blog articles, email newsletters/sequences and other content pieces on assigned topics
• Create an explainer video for prospects to show the value we can provide and help them understand revenue operations
• Evaluate recent successful user-generated campaigns, preferably in our sector
• Identify media outlets that are most beneficial to share our story

A student or team with excellent writing and video skills would be the ideal candidate for this project.

My team will train the students on how to use various marketing automation software like Pardot, Marketing Cloud, and WordPress. They will be provided appropriate login access, along with team members made available to assist with questions around content that is being created. We also have access to photo / video editing software (Adobe suite and Canva) as well as Shutterstock for stock photos. I also have access to a video drawing software tool for creation of the explainer video, if needed. We will make the necessary time available to have these items created, as well as providing coaching for anyone interested in a job in the sales and marketing field outside of graduation.

In regards to software training, there are also training modules like Salesforce's Trailhead where the student can get hands on training for the software they'll be using, which can translate to skills needed beyond graduation.