Digital Marketing Strategy and website development- Selling Luggage online

Project goal: We are looking for students to develop a full digital marketing strategy including market research on consumer trends and a comprehensive social media plan. Our goal is to discover the best ways to maximize exposure to our target audience across channels, and what channels will provide the best ROAS and ROI. Students contributions will be: understand what social media channels our target customer uses: Add in more here about the market research and analysis of social media platforms An updated website converting the existing webpage to an integrated e-shop Updated product descriptions and photos The main questions we’d like students to help us answer are the following: What is the market situation now especially during the pandemic period? What competitors are doing? How should we promote our company? What social media channels should we utilize? What to do for the website?

Website Development

We would like modify a website for our organization. The website should be built on Wordpress (via GoDaddy) Students should be prepared to: Build a fully-functioning website, with our assistance in providing content and copy, including linking the website with other social media platforms. A short video clip to display the product in real life. Connect the website with the online shopping platform. Provide training on updating and maintaining the site.