The digital marketing integrated project for Soha Travel Goods Co., Ltd was a very interesting learning experience for the team. The project gave us the opportunity to incorporate both our product management and digital marketing skills and competencies in delivering a fit-for-purpose digital marketing strategy plan in readiness for the successful launch of Travollos luggage into the Canadian market. The employer partner (Ivan) was great to work with, particularly for the clarity he provided on the project deliverables. He was readily available for all the scheduled meetings as we discussed each week's actionable goals and presented all the findings and results. He was very flexible in adjusting his availability based on our availability despite his very busy schedule. He was also quick to refine and redefine his project goals and insights based on our market research and analysis in order to be competitive. Overall, Ivan showed great confidence in the team's ability to work independently which actually brought the best out of every team member. This resulted in top-notch product delivery for immediate implementation. Thank you so much for all the support and all the best! We look forward to Travollos taking the lead in the luggage industry.