Website SEO Optimization

Wild Encounters Ltd. is looking to have a skilled individual, or team, redesign our website and develop a cost-effect SEO marketing strategy to maximize brand exposure. The primary focus for the student(s) will be: SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. The overall goal is for this project to help us increase our inbound traffic and optimize the customer journey which will result in an increase inbound leads. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.

Website Redesign

Wild Encounters Ltd. is looking to have a skilled individual, or team, redesign our website and develop a cost-effect SEO marketing strategy to maximize brand exposure. The primary focus for the student(s) will be: Website Redesign - Evaluate our existing website, propose redesign option(s), and work with us to enhance our website to make it more contemporary, navigable, informative, professional and SEO friendly.

Risk & Data Analysis

Wild Encounters Ltd. is seeking to gain a better understanding of our target market and audience AND gain an understanding the monetary costs (i.e. hard compensatory, investigative, and insurance costs) related to wildlife incidents (i.e. attacks and fatalities), to help us better position ourselves uniquely within our industry. The research will involve two components: RISK & DATA ANALYSIS: Risk evaluation to clients and their insurance companies - to help us communicate the cost-to-benefit ratio of using our services. In other words, an analysis of the potential wildlife risks our clients face, and real costs to them when an incident (presence of potentially threatening wildlife on the worksites, bad encounters, attacks or fatalities occur - resulting in shutdowns, implementation of safety measures, injury, or loss of life). The goal is to quantify these business costs (i.e., lost work time, insurance, etc.) compared to preventive costs associated with using our services.