Entrepreneurship
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Analyzing your product development cycle including learning processes, customer discovery, hypothesis testing, and other internal processes to suggest improvements.Analyzing the competitive environment in your industry.Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition.Optimizing business processes and strategies.
Marketing Plan
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Identifying the target market and estimating the market potentialConducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price, and Promotion.
Market Researching
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Situational analysis of your Industry to identify major trends/opportunities facing your industry and any other relevant aspects related to your industry.Analysis of your product(s) and the competition, involving analysis of your clients and your competition on several dimensions such as product lines, pricing, market share, sales, strengths and weaknesses, image/reputation, social responsibility, competitive advantages and weaknesses, previous/current advertising campaigns, etc.Research on appropriate traditional and non-traditional media related to targeted demographics to increase reach and ensure desired outcomes.How your business or organization is perceived by external parties effectively addresses issues related to an unfavorable perception.
Technology Enabled Business Transformation
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Understand the background of your company.SWOT analysis.Be assigned a particular business process in the organization – like Order Fulfilment, Invoicing, Purchase Order to Goods Receipt, etc.The students would need to ask questions to understand the process and then build a swimlane diagram to capture the process.They will then discuss the swimlane diagram with the company to fix any errors or missing components.Next, they will be given a printout (digital) of one of the business documents generated as part of the swimlane process – like Sales Order, Invoice, Goods Receipt, etc.They will use that to build a Data Model in Visio to capture the data required for just that document.At the end of the project – expectedly in mid-April 2021, they would submit the report outlined above
Digital Marketing Capstone
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Digital Marketing Plan Social Media Campaign Social Media Sample Content Website Development User Experience Solution Customer Experience Solution
Virtual Internship Opportunity: Marketing
Our organization can offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The student's primary focus will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identity key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base, make recommendations for further market penetration; assess our current outreach process, develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic, optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channels (s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to gather an understander target market and ensure we are optimally positioned. Our product and pricing align with our target sector/customer. Public Relations - For the student(s) to effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, e.g., Hubspot, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - e.g., Riipen messaging, company slack, email) Primary contact : Suzanne Cyr, Partner