- Location
- Ottawa, Ontario, Canada
- Bio
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Bernie is the KleenShield Solutions, Chief Operating Officer, who has a strong entrepreneurial networking capacity, and a lengthy institutional experience. He brings a strong operational background to the forefront. Bernie is a co-founder of KleenShield Solutions., with his specialties in the Healthcare and the government-funded fields. With a background of 35 years of Institutional Healthcare experience, Bernie has the insight and skills to manage and deploy unique projects. This has involved finding stable solutions for projects with unique needs. To achieve this projects have been done through a wide array of business entities For the last 20 years this skill set has resulted in over $17M in Institutional net profits.
One key element to this business process is finding new value-added partnerships and discerning opportunities within existing resources. His motivation is the realization that this work builds a better place and brings success for everyone. - Companies
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- Categories
- Communications Market research Product or service launch Marketing strategy
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Achievements
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Recent projects
Marketing Plan
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Identifying the target market and estimating the market potentialConducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price, and Promotion.
Entrepreneurship
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Analyzing your product development cycle including learning processes, customer discovery, hypothesis testing, and other internal processes to suggest improvements.Analyzing the competitive environment in your industry.Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition.Optimizing business processes and strategies.
Market Researching
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Situational analysis of your Industry to identify major trends/opportunities facing your industry and any other relevant aspects related to your industry.Analysis of your product(s) and the competition, involving analysis of your clients and your competition on several dimensions such as product lines, pricing, market share, sales, strengths and weaknesses, image/reputation, social responsibility, competitive advantages and weaknesses, previous/current advertising campaigns, etc.Research on appropriate traditional and non-traditional media related to targeted demographics to increase reach and ensure desired outcomes.How your business or organization is perceived by external parties effectively addresses issues related to an unfavorable perception.
Technology Enabled Business Transformation
Our team is looking for students who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Understand the background of your company.SWOT analysis.Be assigned a particular business process in the organization – like Order Fulfilment, Invoicing, Purchase Order to Goods Receipt, etc.The students would need to ask questions to understand the process and then build a swimlane diagram to capture the process.They will then discuss the swimlane diagram with the company to fix any errors or missing components.Next, they will be given a printout (digital) of one of the business documents generated as part of the swimlane process – like Sales Order, Invoice, Goods Receipt, etc.They will use that to build a Data Model in Visio to capture the data required for just that document.At the end of the project – expectedly in mid-April 2021, they would submit the report outlined above