Market Expansion Research
We are ready to take our business to the next level. Presently we exist in select markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape outside of our current territory as well as in Diverse populations. We want to learn more about customer’s expectations and behaviors in suggested new/current regions. Diversity and Us! It is important for us to be inclusive in our marketing strategy to be sure that we are being sensitive to all cultures and markets. Our specific need is an outline of our industry’s expansion opportunities through a location/population analysis. We would like this to be partnered with some primary data collection; surveys and research into our present and future consumers to gather insights that can help guide our growth/inclusion goals. We would like an analysis of the strengths and weaknesses of our organization's external communications strategy to ensure that we are effectively communicating our accomplishments. We are seeking help with: Campaigns to your existing customers and shareholders Reaching out to new demographics with an emphasis on the BIPOC community. Communicating sustainability, climate justice, and social advocacy efforts to champion indigenous and racialized communities.