Market Expansion Research
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
marketing strategies advocacy external communication strategy communication research demography data collectionWe are ready to take our business to the next level. Presently we exist in select markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape outside of our current territory as well as in Diverse populations. We want to learn more about customer’s expectations and behaviors in suggested new/current regions.
Diversity and Us! It is important for us to be inclusive in our marketing strategy to be sure that we are being sensitive to all cultures and markets.
Our specific need is an outline of our industry’s expansion opportunities through a location/population analysis.
We would like this to be partnered with some primary data collection; surveys and research into our present and future consumers to gather insights that can help guide our growth/inclusion goals.
We would like an analysis of the strengths and weaknesses of our organization's external communications strategy to ensure that we are effectively communicating our accomplishments.
We are seeking help with:
- Campaigns to your existing customers and shareholders
- Reaching out to new demographics with an emphasis on the BIPOC community.
- Communicating sustainability, climate justice, and social advocacy efforts to champion indigenous and racialized communities.
Students will receive weekly planning meetings with management and as needed email support.
About the company
Strongest Families Institute (SFI) is an award-winning charity grounded in 20 years of social science research. Their evidence-based, bilingual mental health services are available for children/youth, adults, and their families. SFI’s scientifically proven distance services improve mental health and well-being by leveraging the advantages of best science, highly skilled telephone coaches, and innovative technology (IRIS). They are dedicated to quality and meeting the needs of those they help. The Strongest Families Institute (SFI) began as a research program by the Centre for Research in Family Health at the IWK Health Centre in Halifax, Nova Scotia.