Market Validation Study - Environmental Trade Publications

We are looking to gain a better understanding of our target market to make sure there is a need and demand for our environmental trade publications. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We hope to ensure that we are offering the appropriate elective benefits and using our marketing budget in the most effective ways. Tasks: Assess the size of our market with metrics such as sales data and number of manufacturers, and compare them to the size of our customer base to determine our market share and how many potential customers we could obtain. Analyze our current offerings and the positioning of our brand. Create a survey and interview questions for empirical interviews to be conducted by our company’s management to gain feedback on our brand, products, and services. Analyze survey and interview results to create recommendations on how to improve our positioning, branding and products/services.

Virtual Internship Opportunity: Environmental Journalism

We would like help from students with backgrounds in journalism and public relations to support our trade publications, with a focus on sustainability. Students should be prepared to: Help us refine our stories around sustainability to something compelling and news-worthy Write up articles around multiple news-worthy stories Identify media channels that are most beneficial to us/most likely to pick stories up Send press releases and establish positive rapport with media contacts Secure media exposure for our 2 publications within the environmental industry Apply their creative skills in design, infographics and digital communication Topics may include, but are not limited to: Spill prevention and clean-up, hazardous materials management, contaminated sites clean-up, dangerous goods transportation, regulatory issues related to waste management, energy-from-waste, the 3Rs, and the circular economy.