Business Plan- Opening a new location

1) Project description : At Rodan Jewellers we are looking for an in-class project where students can compete in teams to create the best way of how we can adapt our business to the new location. Currently, we are based in Burnaby at Brentwood mall but we are looking to move onto Main Street in Vancouver and serve our customers there. This is why we need a project where students will be able to look at the market conditions and analyze them so we can successfully adapt to our new location. 2) Data Description: - Identify and innovate new methods, technologies, services, and product categories we can integrate to move us forward in our new location. 3) Market Analysis- Study demographics in both areas to Identify how we can best maintain our existing client base while connecting most effectively within our new primary market area.

Digital Strategy Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization. We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy. Next summer we will be launching a new product, while still trying to increase sales on our best seller. In the past year a lot of competitors have pop-up, and differentiating ourselves is more important than ever. Ultimately, you will be working on our social media strategy for our organization. We would of course love a social media calendar, or a series of captions that we could also use. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Social Media Strategy & Engagement

Our team is looking for a social media marketing wizard who can help us drive more traffic to our social accounts and courses. The primary project requirements include: Keyword analysis & research to determine relevant search terms to our organization for each social platform Instagram Pinterest TikTok A content strategy document to outline: Future ideas for content of each platform Social Engagement: Engagement on Instagram Deliverables for the Project [80 Hours] 2 weeks planning (Dec 6-17) - Plan social media for 2022 - 20 hours 4 weeks of execution (Jan 4-Jan 31) - 1 hour of social engagement per day [5 days a week] for 4 weeks - 20 hours - Create content ideas for tik tok videos [10 content ideas, due weekly] [2 hours a week, for 4 weeks] - 8 hours -Edit and create 10 tik Tok/reels videos from the raw videos/clips you recieve [5 hours a week] - 20 hours Other & mentorship - 12 hours