StellaEats User Experience Enhancement

Aeon Stellar Commerce Inc. is preparing to launch StellaEats, a mobile food marketplace app, on July 1, 2025. The goal of this project is to support StellaEats by identifying common user challenges, improving technical documentation, and preparing an efficient customer support strategy. The project aims to enhance the user experience by analyzing potential issues users might face and ensuring that the app's documentation is clear and comprehensive. This will involve reviewing existing user feedback, conducting usability tests, and benchmarking against competitors. The project will also focus on developing a proactive customer support strategy to address user inquiries effectively and efficiently. By achieving these objectives, StellaEats will be well-positioned for a successful launch and user adoption.

Intelligent Dietary Filtering System Development

Aeon Stellar Commerce Inc. seeks to enhance user experience by developing an intelligent dietary filtering system for their online platform. The goal is to create a smart discovery flow that personalizes homepage product and outlet recommendations based on individual dietary profiles. This project aims to integrate user dietary preferences into the platform, allowing users with saved profiles to automatically see personalized content. Additionally, users should have the option to clear these filters to explore all available products and outlets. The project will involve designing a user-friendly interface, developing algorithms for dietary preference recognition, and ensuring seamless integration with the existing platform. The system should be intuitive, efficient, and capable of handling diverse dietary requirements, ultimately improving user satisfaction and engagement.

Vancouver Waitlist Growth Campaign for StellaEats

Aeon Stellar Commerce Inc. aims to expand the regional waitlist for StellaEats by acquiring 500 qualified users in Vancouver. The project involves designing and executing a creative marketing campaign that emphasizes a local-first approach. The campaign will integrate digital marketing strategies, such as social media promotions and targeted online ads, with optional in-person awareness events to engage the local community. The project seeks to leverage the learners' knowledge of digital marketing, consumer behavior, and event planning. By focusing on Vancouver's unique cultural and demographic characteristics, the campaign will aim to resonate with potential users and encourage them to join the StellaEats waitlist. The project will provide learners with practical experience in developing and implementing a comprehensive marketing strategy within a defined timeframe.

Regional User Acquisition Campaign for Aeon Stellar Commerce

Aeon Stellar Commerce Inc. aims to expand its user base by acquiring 500 new users in Hamilton, Windsor, and nearby Ontario cities. The project focuses on creating a regionally customized awareness and marketing campaign that integrates digital marketing strategies with local community engagement. The goal is to leverage digital platforms such as social media, email marketing, and online advertisements while simultaneously engaging with local communities through events, partnerships, and promotions. This project provides learners with the opportunity to apply their knowledge of marketing principles, digital tools, and community engagement strategies. The tasks are closely related and designed to be completed by a team of marketing students, ensuring a cohesive approach to achieving the project's objectives within the 80-hour timeframe.