International (Trade) Management Winter 2024 - section 4 of class
BUSN-10002
Students in the McKeil School of Business, Mohawk College, will develop a comprehensive international market expansion plan, consisting of a detailed internal analysis of a company's resources and capabilities, identify international market opportunities through market research using secondary and primary data, identify market segments, evaluate the segments and develop marketing mix plan to access the segments, propose appropriate supply chain strategies and partnerships, analyze potential customers and their purchase process and key factors influencing the purchase decision process and describe the customer persona, analyze and evaluate competitors and propose a plan for developing competitive advantage, perform a risk analysis, set business expansion goals and timelines and outline appropriate strategies & tactics with clear operational plans to meet those goals in the proposed timeframe.
International (Trade) Management Winter 2024 - section 7 of class
BUSN-1002
Students in the McKeil School of Business, Mohawk College, will develop a comprehensive international market expansion plan, consisting of a detailed internal analysis of a company's resources and capabilities, identify international market opportunities through market research using secondary and primary data, identify market segments, evaluate the segments and develop marketing mix plan to access the segments, propose appropriate supply chain strategies and partnerships, analyze potential customers and their purchase process and key factors influencing the purchase decision process and describe the customer persona, analyze and evaluate competitors and propose a plan for developing competitive advantage, perform a risk analysis, set business expansion goals and timelines and outline appropriate strategies & tactics with clear operational plans to meet those goals in the proposed timeframe.
International (Trade) Management W23
BUSN 10002
Students in the McKeil School of Business, Mohawk College, will develop a comprehensive international market expansion plan, consisting of a detailed internal analysis of a company's resources and capabilities, identify international market opportunities through market research using secondary and primary data, identify market segments, evaluate the segments and develop marketing mix plan to access the segments, propose appropriate supply chain strategies and partnerships, analyze potential customers and their purchase process and key factors influencing the purchase decision process and describe the customer persona, analyze and evaluate competitors and propose a plan for developing competitive advantage, perform a risk analysis, set business expansion goals and timelines and outline appropriate strategies & tactics with clear operational plans to meet those goals in the proposed timeframe.