What can our students do for your company?

This project will allow participating firms a low-risk method for exploring new market opportunities for their existing products and services, understanding customer segments and gaining insights into consumer behavior and buyer decision criteria, required standards of customer service, knowing your competition and their product portfolio in the foreign market, obtain fully-costed market research for new foreign market opportunities, identify if there is a need for product adaptation for the local market and the associated strategies, get ideas on product, process, and service innovation to develop your marketing mix for the foreign market, compare various modes of market entry, understand the supply chain flow from upstream to downstream with proposed key players for new market entry.

The project can include but is not limited to:

• Innovating an existing product or product line to reach a new international target market.
• Target market screening.
• Outlining a clear and unique value proposition to the target market.
• Developing the customer persona using customer zoom tools, problem and solution zoom tools, and empathy interview techniques to gain deeper insights into consumer behavior.
• Identifying which international market to enter (including a market entry strategy)
• Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
• Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e., networking management strategies, cultural norms, and laws/regulations).
• Identifying potential international partners for international expansion, and providing a brief strategic overview.
• Preparation of a business model canvas or lean canvas for proposed market entry and presentation plan for investors.
• Detailed analysis of start-up cost or project cost.
• Preparation of key financial projections with their associated statements.