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(4.5)
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Team feedback

Individual endorsement
Market positioning Customer service Sales strategy Market segmentation Target market Sales pipelines Sales process

Thank you for your commitment and dedication to the project. I hope the insights gained will be valuable in your future projects. We particularly appreciated Table 2, the Product Coding Matrix, as we haven’t presented data this way before, and it flowed really well. The Customer Metrics and Lifecycle Management section was also very helpful. Thank you!

The project team delivered a strong report supporting Circular Rubber Technology’s (CRT) growth strategy. Key partnership opportunities were identified in the footwear, conveyor belt and industrial segments, and with blue chip tire manufacturers, aligning with CRT’s sustainability goals. Sales strategies focused on eco-friendly products and targeted marketing. Recommendations for 12-month contracts, flexible pricing, and hiring an Account Manager, Marketing Consultant, and Legal Consultant were well-supported. This approach, backed by ROI analysis, positions CRT for sustainable growth. Great work!
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines
Author
Shauna Leblond
CEO, CIO
Experience
Project Management for Innovation, Commercialization, and Entrepreneurship
Project
Sales and Commercial Outreach
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines
Created At
December 12, 2024