- Description
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For over 35 years, Paradigm has set the standard for innovation and technology in loudspeaker manufacturing. We are a vertically integrated designer, manufacturer, and distributor of high-end, luxury consumer electronics. Paradigm has set the standard for excellence in every product category we offer. Our focus is on providing the best in luxury performance and value, while continually pushing the boundaries in design and quality.
Recent projects
Selling into the commercial marketplace (Unit 1)
Students will explore the commercial marketplace to assess their loudspeaker/electronics/AV purchasing practices. Who do they buy from? How do they make their purchasing decisions? What sort of products do they purchase? Who would be our competition? The goal is to provide a report which identifies the commercial market opportunities that have not yet been tapped by our Sales Staff, since we have only targeted residential markets. The information gained through this exercise will assist our sales staff in broadening our customer base and thus increasing sales. Students will gain a better understanding of how to expand business opportunities with a product line that has already established a solid base but needs expansion.
Marketing to the commercial industry
Ever since our organization started some 35 years ago, we have been selling to distributors (e.g., Audio 2000, Best Buy, etc) who then sell to the general consumer. We'd like to look at the sales opportunities that exist in selling to commercial spaces ( (hospitality, boardrooms, restaurants, etc.) in the US and CAnada. The goal would be to increase sales and broach a new market