Marketing to the commercial industry

Project scope
Categories
Market research Sales strategy Marketing strategySkills
sales market researchEver since our organization started some 35 years ago, we have been selling to distributors (e.g., Audio 2000, Best Buy, etc) who then sell to the general consumer. We'd like to look at the sales opportunities that exist in selling to commercial spaces ( (hospitality, boardrooms, restaurants, etc.) in the US and CAnada.
The goal would be to increase sales and broach a new market
About the company
For over 35 years, Paradigm has set the standard for innovation and technology in loudspeaker manufacturing. We are a vertically integrated designer, manufacturer, and distributor of high-end, luxury consumer electronics. Paradigm has set the standard for excellence in every product category we offer. Our focus is on providing the best in luxury performance and value, while continually pushing the boundaries in design and quality.