Marketing to the commercial industry

Closed
Paradigm Electronics Inc
Mississauga, Ontario, Canada
Director, Human Resources
(0)
2
Project
Academic experience
100 hours of work total
Learner
Mississauga, Ontario, Canada
Intermediate level

Project scope

Categories
Market research Sales strategy Marketing strategy
Skills
sales market research
Details

Ever since our organization started some 35 years ago, we have been selling to distributors (e.g., Audio 2000, Best Buy, etc) who then sell to the general consumer. We'd like to look at the sales opportunities that exist in selling to commercial spaces ( (hospitality, boardrooms, restaurants, etc.) in the US and CAnada.


The goal would be to increase sales and broach a new market

Deliverables
No deliverables exist for this project.

About the company

Company
Mississauga, Ontario, Canada
Unknown industries

For over 35 years, Paradigm has set the standard for innovation and technology in loudspeaker manufacturing. We are a vertically integrated designer, manufacturer, and distributor of high-end, luxury consumer electronics. Paradigm has set the standard for excellence in every product category we offer. Our focus is on providing the best in luxury performance and value, while continually pushing the boundaries in design and quality.