- Description
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Were Mabels Labels, award-winning creators of high quality labels for the stuff kids lose! ® As four moms frustrated by our childrens belongings leaving home, never to return, we decided to create the very best personalized, waterproof name labels and tags possible. Since our start in 2003, weve continued to build on this commitment to excellence and our growing line now features child safety products, household labels and seasonal items. We sell worldwide through our website and across N. America via fundraisers at schools, daycares, camps and other organizations. Select products in our Write Away! line are available at Canadian Walmart stores and, in the US, at Kohl's, HEB, Mejier, Amazon.com and Walmart.com
Were passionate about who we are and what we do. Put simply, Mabels Labels is committed to providing the very best labels and customer service in the marketplace. We guarantee it!
- Categories
- Sales strategy
Recent projects
Marketing Research Report
In 2018, one of our major goals is to grown in the US. We have been unable to grow the market as quickly as Canada.We currently have 50% US and 50% Canadian sales however, we are looking to penetrate that market even further.. We are hoping to have the students conducting analysis and interpretation of the collected data to come up with innovative ideas surrounding expansion. Do we "look too Canadian"? Is it a time-to-ship issue? The geographic dispersment of our sales is interesting. the 905/416 areas are a huge part of our business. We have spent a lot of $ over the years on BIG marketing initives in the US, with little long-term effect. We have an annual Revenue of 12 Million CAD Final deliverables include: A 40-page business-style report summarizing the assessment and presenting strategy and action recommendations. A 20-minute presentation arguing the value of the recommended strategy and action plans. Multiple research papers with a summary of purpose, methodology, and major findings.
Laurier BU 408 - New Hiring Selection System Design
Were Mabels Labels, award-winning creators of high quality labels for the stuff kids lose! As four moms frustrated by our childrens belongings leaving home, never to return, we decided to create the very best personalized, waterproof name labels and tags possible. We have an amazing organization. We have a fantastic culture and do a lot of fun activities as a group. We really are a big family here. We have a couple jobs we could use help with. The two I'm thinking of are: Magento Developer UX Designer We were recently acquired by CCL/Avery and are working on changing some of the recruitment processes. We do find it hard to find talent in the Hamilton area, especially for IT. Hiring selection system in an actionable document that explains the different processes so that you can start using it right away.