RBC Future Launch
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Marketing Research Report

Closed
Mabel's Labels Inc.
Mabel's Labels Inc.
Hamilton, Ontario, Canada
Tricia Mumby
Tricia Mumby
GM
1
Project
Academic experience
200 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Operations Project management
Skills
strategic data analysis strategic consulting market research
Details
In 2018, one of our major goals is to grown in the US. We have been unable to grow the market as quickly as Canada.We currently have 50% US and 50% Canadian sales however, we are looking to penetrate that market even further.. We are hoping to have the students conducting analysis and interpretation of the collected data to come up with innovative ideas surrounding expansion. Do we "look too Canadian"? Is it a time-to-ship issue? The geographic dispersment of our sales is interesting. the 905/416 areas are a huge part of our business. We have spent a lot of $ over the years on BIG marketing initives in the US, with little long-term effect. We have an annual Revenue of 12 Million CAD

Final deliverables include:

  • A 40-page business-style report summarizing the assessment and presenting strategy and action recommendations.
  • A 20-minute presentation arguing the value of the recommended strategy and action plans.
  • Multiple research papers with a summary of purpose, methodology, and major findings.
Deliverables
No deliverables exist for this project.

About the company

Company
Hamilton, Ontario, Canada
Unknown industries

We’re Mabel’s Labels, award-winning creators of high quality labels for the stuff kids lose! ® As four moms frustrated by our children’s belongings leaving home, never to return, we decided to create the very best personalized, waterproof name labels and tags possible. Since our start in 2003, we’ve continued to build on this commitment to excellence and our growing line now features child safety products, household labels and seasonal items. We sell worldwide through our website and across N. America via fundraisers at schools, daycares, camps and other organizations. Select products in our Write Away!™ line are available at Canadian Walmart stores and, in the US, at Kohl's, HEB, Mejier, Amazon.com and Walmart.com

We’re passionate about who we are and what we do. Put simply, Mabel’s Labels is committed to providing the very best labels and customer service in the marketplace. We guarantee it!