Managing Technological Change
BSNS 5349
The transformation of the product management function due to the evolution and intersection of technology, innovation, strategy and business processes applies to all contemporary organizations. Product managers are expected to have a deep understanding of business fundamentals, market forces and the role of technology in shaping market leadership, creating successful products/services and delivering exceptional customer experiences. Information systems and its subparts—technology, organizations and people—are vital to advancing organizations both internally and externally. In particular, the role and importance of modern information technology in reshaping the business landscape during the last several decades cannot be overstated and will be explored at length.
Strategic Marketing (R)
MKTG 4470-Thursday
This capstone marketing course will include a detailed examination of the marketing of products and services from a strategic viewpoint with an emphasis on the paradigm shift that has occurred due to Covid-19. Students apply material learned from prior marketing, managerial, economic, financial, and quantitative coursework to client projects. Further, students will analyze the marketing variables inherent in today’s rapidly changing environments, especially as they relate to crisis management and companies retooling, and be required to make business and marketing decisions accordingly.
Strategic Marketing (T)
MKTG 4470-Tuesday
This capstone marketing course will include a detailed examination of the marketing of products and services from a strategic viewpoint with an emphasis on the paradigm shift that has occurred due to Covid-19. Students apply material learned from prior marketing, managerial, economic, financial, and quantitative coursework to client projects. Further, students will analyze the marketing variables inherent in today’s rapidly changing environments, especially as they relate to crisis management and companies retooling, and be required to make business and marketing decisions accordingly.