One Iota Golf - Public Website Improvements

One Iota Golf Performance has developed a software platform that helps athletes and coaches track on-course and off-course performance and uniquely mental performance. The platform has evolved significantly over time and grown from a basic web app to one supporting various roles, organizations and a mobile app. Currently we are performing a design audit of the web app design to identify areas that the existing user interface and experience can be improved. This project is directly connected to that work. The main focus of this project is the following:  Review the existing public website and evaluate how well the website accomplishes its stated goals Build design alternatives for the public website flow and landing pages to better accomplish the site goals.   NOTE : there may be multiple goals which can only be accomplished through multiple landing pages (different feature/message focuses) which are used for campaigns.