Tiffany Yang
Tiffany Yang
Learner - She / Her
(7)
7
Location
Aurora, Ontario, Canada
Bio

Hi! I am a 2nd Management specialist with a Marketing, strategy and Innovation and Data Science focus, minoring in Economics and Cinema minor at UofT who hopes bring a diverse skillset to the non-profit project management and promotional industry. I am also a candidate possessing professional Marketing, Strategic and Data Analytics related experiences, and open to exploring all career opportunities and learning from all individuals. Feel free to reach out: tiffanyzl.yang@mail.utoronto.ca

Skills:
- Proficient in using Microsoft Office Suite (Excel, PowerPoint, Word) and Adobe Creative Suite to prepare financial statements and analyze financial data, providing valuable insights for business decision-making.
- Experienced in developing and implementing advanced marketing and operational strategies to create effective marketing plans and optimize product design, resulting in increased business performance.
- Effective leadership skills with the ability to collaborate with teams, organize resources efficiently and manage time effectively to deliver successful marketing campaigns.
- Strong verbal and written communication skills, with fluency in both English and Chinese (mandarin), facilitating effective communication with diverse stakeholders.
- Skilled in analyzing complex business problems and providing high-quality solutions that meet stakeholder needs, using a data-driven approach to achieve optimal outcomes.

Portals
Categories
Advertising Customer segmentation Search engine optimization Community engagement Social media marketing

Skills

Marketing 7 Content creation 6 Content strategy 4 Data analysis 4 Infographics 4 Social media content 4 Analytics 3 Business metrics 3 Content marketing 3 Performance metric 3 Planning 3 Research 3 Social media 3 Blog platforms 2 Blog posts 2 Blogs 2 Community management 2 Growth strategies 2 Search engine optimization 2 Target market 2 Tiktok 2 Video editing 2 Visual assets 2 Canva (software) 1 Chatgpt 1 Collaboration 1 Customer engagement 1 Customer inquiries 1 Email marketing 1 Generative artificial intelligence 1 Inshot 1 Leadership 1 Marketing strategies 1 Media management 1 Music industry 1 Relationship building 1 Student marketing 1

Socials

Achievements

Latest feedback

Mesh Tech Corp
CEO
September 16, 2023
Team feedback
I had the privilege of working alongside Tiffany as a social media intern, and I must say that her contributions have been nothing short of outstanding. Tiffany's dedication, creativity, and passion for the role have left an indelible mark on our team, and I am thrilled to write this glowing review of her performance. From day one, Tiffany displayed an impressive level of professionalism and enthusiasm. She consistently arrived early, ready to tackle new challenges and learn as much as possible. Her positive attitude was contagious, uplifting the entire team and fostering a collaborative work environment. One of Tiffany's most remarkable strengths is her creative prowess. She has a natural talent for crafting engaging and eye-catching social media content. Whether it's designing visually stunning graphics, writing compelling captions, or developing innovative campaign ideas, Tiffany's ideas consistently stood out and resonated with our audience. Her ability to adapt to different platforms and target demographics was truly commendable.
Growth strategies Planning Infographics Data analysis Marketing Visual assets Content creation Content strategy Social media content Community management
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
MeshTech
Social Media Content Creation
MeshTech
Dawson Bacon
Founder
August 22, 2023
Team feedback
Tiffany was a hard and organized worker! She would make a great addition to any organization.
Music industry Content creation Target market Student marketing Social media content Marketing Social media Research Leadership
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
Koble Technologies
Student Marketing Assistant
Koble Technologies
Mesh Tech Corp
CEO
January 13, 2024
Team feedback
great work!
Growth strategies Planning Infographics Data analysis Marketing Visual assets Content creation Content strategy Social media content Community management
Riipen Level UP 🚀
Level UP: September 2023 - March 2024
Riipen Level UP 🚀
MeshTech
Social Media Content Creation
MeshTech

Recent projects

Koble Technologies
Koble Technologies
Saskatoon, Saskatchewan, Canada

Student Marketing Assistant

We would like students to help us with marketing (including creating content) that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. At Koble we have created a better and easier way to find and buy concert tickets! Our slogan is Connecting Fans with Bands. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that provides true value to our customers. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Matches 2
Category Social media marketing + 4
Closed
Digiwell Marketing
Digiwell Marketing
Richmond Hill, Ontario, Canada

Content Marketing Strategy & Execution

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

Matches 1
Category Social media marketing + 4
Closed
MeshTech
MeshTech
North Vancouver, British Columbia, Canada

Social Media Video Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. * create posts via video editing * engage with social media audience * increase follower base in Instagram, Tiktok, and YT Shorts Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Matches 3
Category Social media marketing + 4
Open
MeshTech
MeshTech
North Vancouver, British Columbia, Canada

Social Media Content Creation

The Social Media and Blog Content Creation internship is an 80-hour program designed to provide interns with practical experience in crafting engaging content primarily for LinkedIn and blog platforms. Interns will work closely with our content marketing team to produce high-quality written and visual content that aligns with the organization's branding and messaging. This internship offers a unique opportunity to develop content creation skills, enhance writing abilities, and gain insights into audience engagement on professional platforms. Internship Components: 1. Content Creation (40 Hours): Produce well-researched, industry-specific blog articles on relevant topics. Develop engaging LinkedIn posts and articles that showcase thought leadership. Create compelling visual content to accompany written pieces. 2. Blog Management (15 Hours): Learn to use content management systems (CMS) for blog publishing. Optimize blog posts for SEO to increase organic reach. Schedule and publish blog articles according to a content calendar. 3. LinkedIn Engagement (15 Hours): Manage the organization's LinkedIn page, posting content regularly. Engage with the LinkedIn audience, respond to comments, and foster meaningful discussions. Build and nurture connections with industry professionals on LinkedIn. 4. Analytics and Insights (10 Hours): Analyze social media and blog performance metrics, including engagement, reach, and click-through rates. Provide recommendations for content optimization based on data insights. 5. Collaboration and Learning (10 Hours): Collaborate with the content marketing team to align content strategies. Participate in knowledge-sharing sessions to enhance content creation skills.

Matches 2
Category Social media marketing + 4
Closed

Work experience

Social Media Intern
SurveyMonkey
May 2024 - August 2024

• Designed and implemented consistent branding across LinkedIn, Instagram, TikTok, and Facebook, leading to a 25% increase in audience engagement.
• Conducted competitor research to align the brand's identity with market trends, producing actionable insights for design and content strategies.
• Created visually compelling graphics and videos that aligned with organizational branding goals using tools like Canva and Adobe Creative Suite.

Marketing Coordinator
New College Student Council UofT
June 2023 - June 2024

• Developed and distributed over 25 customized branding assets for events, increasing engagement by 50% across social platforms.
• Led branding initiatives to align promotional materials with the council's identity, fostering consistency in messaging and visual design.
• Analyzed social media performance to enhance brand visibility, contributing to the success of campaigns that generated $4,000+ in revenue.

Social Media Marketing Manager
Fresh Seven Baskets LTD.
April 2023 - June 2024

• Spearheaded branding initiatives, producing custom materials for campaigns that resulted in a 20% increase in web traffic and enhanced brand identity recognition.
• Created detailed content style guides to ensure consistency across marketing materials and campaigns.
• Designed prototypes for marketing materials and brand collateral, leveraging tools like Figma and Adobe to refine messaging

Education

Bachelor, Rotman Commerce
University of Toronto
September 2021 - Current

Personal projects

Marketing Audit for Air Canada
October 2024 - November 2024
https://www.linkedin.com/feed/update/urn:li:activity:7268366763124293636/

• Researched competitive branding strategies, identifying key differentiators and opportunities for improvement in customer perception.
• Developed detailed recommendations for a cohesive brand strategy, including updated messaging and a refreshed visual identity.