RBC Future Launch
RBC Future Launch
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Joey Hoegg
Associate Professor
1
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Market research Advertising Market expansion Product or service launch Social media marketing

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Experiential Learning Provider
Issued by Riipen
The Experiential Learning Provider achievement is awarded to educators for creating an opportunity for experiential learning and skill development.
Completed on July 2, 2023

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UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, British Columbia, Canada

SMEI Marketing Strategy

SMEIY3

Jan 10, 2022 - Apr 2, 2022

The major project in this course is a marketing plan. Students conduct customer analysis, competitive analysis, and internal analysis. They develop a set of recommendations for a promotional program to launch/grow the product/service. They create financial projections with sensitivity analysis. At the end of the course the report is turned over to the firm.

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Category Product or service launch + 2
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