Product Launch Strategy

We want to expand our product offering with a new line: < describe the new product being offered> . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

Security & Penetration Testing of Web Application 2.0

Our company has a website / technology product. A standard practice for web based tools is to conduct what is known as penetration tests. We would like a group of students to design and perform a pen test on our application, involving: Students become familiar with our product and understand generally how it works. Students should spend time conducting research on state of the art pen testing technologies. They should look into common vulnerability lists such as OWASP Top 10, and common security tools such as Nmap, Burp Suitar, Nessus, and Wireshark. Students should have a written attack plan and present it to us Students are free to attack our product as per the presented plan.

User Research Study 2.0

We are looking to have students conduct usability tests with 5 pre-identified customers, in order to test our latest prototypes for our next feature launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for: Interview scheduling Developing a script for the interview Conducting the moderated interview remotely Writing the user research plan Analyzing the results and defining the solutions

On-line Training Course 2.0

We would like to develop an on-line training course that teaches students about current world issues and journalism. This project should focus on: Gathering relevant course design and content information from interviews with key stakeholders. Assessing existing on-line training platforms and recommending the best platform for this course.