"How She Flows" Website Development

The HillMar & Ash Group is seeking to create an engaging and informative website for their "How She Flows" menstrual subscription product, specifically designed for women of color. The goal of this project is to develop a user-friendly and visually appealing online platform that effectively communicates the unique value proposition of the product. The website should provide detailed information about the subscription service, highlight the benefits tailored to the target demographic, and facilitate easy subscription sign-ups. Additionally, the site should incorporate educational content about menstrual health and wellness, fostering a supportive community for users. The project requires a cohesive design that resonates with the brand's identity and appeals to the target audience.

FarmFood Delivery App

The main goal for the project is to create a user-friendly app for migrant workers to order food to be delivered to them on the farms. The app should have a simple interface for users to browse food options, place orders, and track deliveries. It should also include a payment system and a feedback feature for users to rate their experience. This will involve several different steps for the students, including: - Conducting research on the needs and preferences of migrant workers in terms of food delivery. - Designing wireframes and prototypes for the app's user interface. - Developing the app's functionality for browsing, ordering, and tracking deliveries. - Implementing a secure payment system within the app. - Testing the app with potential users and making improvements based on feedback.

Luxury Condo Interior Design Concept

The HillMar & Ash Group seeks an innovative interior design concept for a high-end two-bedroom condo intended for short-term rentals. The project aims to create a luxurious and inviting atmosphere that appeals to discerning travelers seeking comfort and style. Learners will apply their knowledge of interior design principles, space planning, and color theory to develop a cohesive design that enhances the condo's aesthetic appeal while maximizing functionality. The project will involve selecting appropriate furnishings, materials, and decor that align with the target market's preferences. The design should reflect modern trends and incorporate sustainable practices where possible. The goal is to deliver a concept that not only meets the client's expectations but also stands out in the competitive short-term rental market.

Menstrual Subscription Box: Packaging and Marketing Design

The HillMar & Ash Group is launching a new women's menstrual subscription box and seeks innovative packaging and marketing assets to enhance its market appeal. The project aims to create a cohesive brand identity that resonates with the target audience, focusing on sustainability, convenience, and empowerment. Learners will apply their knowledge of graphic design, marketing strategies, and consumer behavior to develop packaging that is both functional and aesthetically pleasing. The marketing assets should effectively communicate the product's unique value proposition and encourage customer engagement. This project provides an opportunity for learners to bridge classroom concepts with real-world applications, focusing on a product that addresses a significant aspect of women's health and wellness. Key tasks include: - Designing eco-friendly packaging that aligns with the brand's values. - Creating marketing materials such as brochures, social media graphics, and email templates. - Conducting a brief market analysis to understand consumer preferences and trends.