New Product Marketing

We would like students to design promotional material and a marketing strategy to market two new product lines. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Circular Fashion Integration for Musey

Musey aims to enhance its business model by incorporating circular fashion principles, focusing on sustainability and ethical practices. The project involves developing a take-back program that encourages customers to return used items, which can then be repurposed or recycled. This initiative seeks to minimize waste and promote sustainable consumption. Additionally, the project will explore collaborations with local and international artisans to create unique, eco-friendly fashion pieces. By integrating these practices, Musey hopes to empower customers to participate in a sustainable fashion ecosystem, supporting ethical production and reducing environmental impact. The project will provide learners with the opportunity to apply their knowledge of sustainable business practices and fashion industry dynamics.

Branding and Graphic Design for Musey

The main goal for the project is to create a brand moodboard, colour pallets, communication templates, and other graphics for Musey, a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. The project aims to reflect the company's commitment to positive change and its vision of a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. This will involve several different steps for the students, including: - Researching and understanding the mission and values of Musey. - Creating a brand moodboard that captures the essence of Musey's vision and values. - Developing colour pallets and communication templates that align with the brand's identity. - Designing other graphics such as various size logos, social media assets, style guide and marketing materials that represent Musey's commitment to fair trade, sustainability, and community enrichment.

Website Development

Our organization, Musey, is currently using WordPress platform for our website. We are looking to improve its overall usability and add new features. Our primary goal is to work with students to create a more engaging and accessible website. The project involves four key steps: 1. Enhancing User-Friendliness: We will collaborate to redesign elements to enhance the overall user experience and navigation. 2. Developing a Knowledge Hub: A dedicated section for a knowledge hub will be integrated into the website where users can access videos and blogs featuring sustainability stories and impact. 3. Content Creation Assistance: Students will work with our team to curate and create content for the knowledge hub. 4. Training: We will provide training sessions for the students to ensure they understand how to update and maintain the website.ite efficiently.