New Product Marketing

We would like students to design promotional material and a marketing strategy to market two new product lines. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Strategic Grant Proposal Development for Musey

Musey is seeking to enhance its financial sustainability and impact by securing funding through grants and strategic partnerships. The project aims to empower learners to apply their knowledge of sustainable fashion and community engagement by researching and identifying grant opportunities that align with Musey's mission. Learners will develop compelling grant proposals and create a comprehensive grant calendar to streamline future applications. The project provides an opportunity for learners to gain hands-on experience in grant writing and strategic funding development, contributing to Musey's mission of advancing sustainable fashion and empowering marginalized communities.

Website Development

Our organization, Musey, is currently using WordPress platform for our website. We are looking to improve its overall usability and add new features. Our primary goal is to work with students to create a more engaging and accessible website. The project involves four key steps: 1. Enhancing User-Friendliness: We will collaborate to redesign elements to enhance the overall user experience and navigation. 2. Developing a Knowledge Hub: A dedicated section for a knowledge hub will be integrated into the website where users can access videos and blogs featuring sustainability stories and impact. 3. Content Creation Assistance: Students will work with our team to curate and create content for the knowledge hub. 4. Training: We will provide training sessions for the students to ensure they understand how to update and maintain the website.ite efficiently.

Branding and Graphic Design for Musey

The main goal for the project is to create a brand moodboard, colour pallets, communication templates, and other graphics for Musey, a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. The project aims to reflect the company's commitment to positive change and its vision of a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. This will involve several different steps for the students, including: - Researching and understanding the mission and values of Musey. - Creating a brand moodboard that captures the essence of Musey's vision and values. - Developing colour pallets and communication templates that align with the brand's identity. - Designing other graphics such as various size logos, social media assets, style guide and marketing materials that represent Musey's commitment to fair trade, sustainability, and community enrichment.