Sales Process Optimization
We would like you to increase the quality and number of leads generated. This project may include, but is not limited to: Generating more sales Creating content for our social media plaforms Reaching out to new, potential customers Creating content for our blog Creating a process handbook/materials for our Sales team.
Community Events Coordinator
This position reports into the National Director & Managers, Community Events. In this capacity you will be responsible for supporting campaign elements to support the launch our new gaming initiative Game On . Responsibilities will include sourcing sponsorships, gamers and streamers and working with Marketing to support implementation of confirmed activities. You may be called upon to support other community campaigns such as the Walk and bubly Smile Stand as required. Knowledge and experience within the gaming community is an asset.
New Product Design - Expert Academies
What is the main goal for this project? The goal of this project is to design and test key Valemount products for new products: an executive expert academy offering - Risk Academy; AI Academy; Digital Academy; Customer Experience Academy - including pricing and market testing, onboarding of senior executives; and designing a fractional C-Suite with a focus on Chief Marketing & Sales, Chief Risk Officer, Chief Data Scientist, and CIO including marketing approach, as well as updating Valemount Teams channels including project planning, billing, and other services.
Digital Marketing
Our company advertises products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Identifying potential businesses for targeting. Crafting ads specifically tailored to these businesses. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Outreach Referral Program for Lotus Addiction Therapy Inc.
The main goal of this project is to increase referrals for Lotus Addiction Therapy Inc.'s addiction and mental health treatment services. This will involve several different steps for the learners, including: - Researching and identifying potential referral sources such as doctors, lawyers, hospitals, businesses, detoxes, and rehabs. - Contacting potential referral sources using our company number barn app, emailing them, and following up with them. - Developing an incentive program to encourage referrals, such as offering a referral commission of $500-$1000 per referral. - Tracking and monitoring the effectiveness of the referral program.
Funding Opportunities for Lotus Addiction Therapy Inc
The main goal of this project is to generate more funding opportunities for Lotus Addiction Therapy Inc. This will involve researching government grants that the company qualifies for, preparing grant submission documents, and applying for the grants. Additionally, the project will involve researching impact investors who are able to invest in Lotus Addiction Therapy Inc, and then pitching the company's pitch-deck to them and getting funding from them. This may involve using platforms such as Dealium and LinkedIn.
Digital Marketing Project
Students will enhance ArcPro's online presence by optimizing a website for user experience, creating engaging social media content, and developing visually appealing videos. The goal is to boost brand awareness, increase website traffic, and enhance business image in the digital space.
Digital Marketing
Pre-Launch Strategy for Increased User Signups 1. Identify Key Stakeholders and Influencers University Administration: Collaborate with the university’s sustainability office, student affairs, and transportation departments. Integrate the app into existing campus initiatives. Student Organizations: Partner with student groups, environmental clubs, and campus influencers to spread the word. Faculty and Staff: Engage faculty and staff by highlighting the app as a convenient, cost-effective transportation solution. 2. Develop a Compelling Pre-Launch Campaign Teaser Campaign: Launch a series of teasers on social media, campus bulletin boards, and email newsletters. Use eye-catching visuals and taglines emphasizing carpooling benefits (e.g., saving money, reducing carbon footprints, building community). Landing Page with Signup Incentives: Create a pre-launch landing page where users can sign up to be notified when the app goes live. Offer incentives like early access, discounts, or a chance to win gift cards for the first 100 signups. 3. Leverage Social Proof and Testimonials Early Adopters: Recruit a small group of students, staff, or faculty to beta test the app. Use their positive experiences as testimonials in your marketing materials. Influencer Endorsements: Collaborate with popular student influencers or campus organizations to endorse the app. 4. Run Targeted Digital Marketing Campaigns Social Media Ads: Run targeted ads on platforms like Instagram, Facebook, and TikTok, focusing on students and university demographics. Use video ads that showcase the ease of use and benefits of the app. Campus-Specific Hashtags: Create and promote a unique hashtag related to your launch. Encourage users to share their commuting stories or anticipation for the app using the hashtag. 5. Host Campus Events and Promotions Launch Event: Organize a virtual or in-person launch event with giveaways, a demo of the app, and a Q&A session. Partner with the university to host it in a prominent location or on a popular campus platform. Referral Program: Introduce a referral program where users earn rewards for bringing friends on board, such as discounts, free rides, or entries into a prize draw. 6. Utilize Email Marketing Pre-Launch Countdown: Send a series of emails counting down to the launch, each highlighting different features or benefits of the app. Segmented Lists: Use segmented email lists to target specific groups (e.g., students, faculty, staff) with tailored messaging. 7. Offer Exclusive Early Access VIP Signup: Create an exclusive early access group that gets to use the app before the official launch. Market this as a limited-time offer to build urgency and encourage signups. Feedback Loop: Use this group to gather feedback and make last-minute improvements before the full launch. 8. Engage with University Media Campus Newspaper and Radio: Secure features in the university newspaper, on the radio, and in online publications. Offer interviews or press releases highlighting the app's benefits and its potential impact on campus life. Student Blogs: Partner with student bloggers or vloggers to create content around the app (e.g., how-to guides, user experiences, or tips for carpooling). 9. Create a Sense of Community User-Generated Content: Encourage users to share their carpool experiences on social media, creating a sense of community among users. Sustainability Messaging: Emphasize the environmental benefits of using the app and position it as part of a broader campus sustainability initiative. 10. Monitor and Adjust Analytics Tracking: Set up tracking to monitor the effectiveness of your campaigns and adjust as needed. Focus on which channels and messages are driving the most signups. Feedback Channels: Keep communication lines open with early users to gather feedback and make improvements before the official launch.
AI-Powered BDR Automation Plan
The project aims to develop a comprehensive plan for an AI-powered Business Development Representative (BDR) solution tailored for High Ticket Closing Agency Inc. The solution will automate and manage multiple email inboxes, perform custom prospecting via LinkedIn, and book meetings for the sales team using Success.ai as the outreach tool. Additionally, it will handle follow-ups through text messaging and WhatsApp. A key aspect of the project is ensuring that all activities, including emails, responses, and LinkedIn messages, are logged in a CRM like HubSpot. The system should also create contacts and accounts if they do not already exist. This project provides an opportunity for students to apply their knowledge of AI, CRM systems, and sales processes to create a practical and efficient solution.