Branding, Marketing strategy, Target market analysis

Project goal is to strategically position DansFarmaRoot's DFEnergy sachets as the premier healthyenergy solution for health enthusiasts, students, athletes , e sport gamers. and anyone who wants to consume a healthy energy drink, with ginseng as its main ingredient, no caffeine and no sugar. Leverage innovative branding and marketing strategies to cultivate a vibrant and dynamic brand personality, emphasizing the natural benefits of Canadian ginseng. The objective is to boost brand recognition, engage effectively with our target market, and ultimately drive increased sales by highlighting DFEnergy's unique qualities within the competitive energy drink market.