Georgetown University

Washington, District of Columbia, United States

Located at the intersection of business, government, and international relations , Georgetown University’s highly-ranked McDonough School of Business develops principled leaders committed to serving both business and society . Through our global perspective, we prepare students to compete in today’s international business environment. In this course, student consultants apply contemporary theory and research on consumer behavior to real world business issues to produce actionable marketing solutions and insights . Consumer behavior is an interdisciplinary area where the marketing perspective remains dominants, but student research draws from psychology, economics, sociology, and other areas. Guided by your organizational objectives, a group of student-researchers will profile your target consumers to provide you with key insights and strategic recommendations.

Georgetown University

Washington, District of Columbia, United States

Located at the intersection of business, government, and international relations , Georgetown University’s highly-ranked McDonough School of Business develops principled leaders committed to serving both business and society . Through our global perspective, we prepare students to compete in today’s international business environment. In this course, student consultants apply contemporary theory and research on consumer behavior to real world business issues to produce actionable marketing solutions and insights . Consumer behavior is an interdisciplinary area where the marketing perspective remains dominants, but student research draws from psychology, economics, sociology, and other areas. Guided by your organizational objectives, a group of student-researchers will profile your target consumers to provide you with key insights and strategic recommendations.