Package Design for Lumo Organic Sports Drink

The main goal for the project is to create a new package design for Lumo Beverage Corp.'s 12-pack shipping box. The design should reflect the company's innovative and natural approach to sports drinks, while also appealing to the target market of athletes and health-conscious individuals. This will involve several different steps for the students, including: - Researching the target market and understanding their preferences and design trends. - Brainstorming and sketching multiple design concepts for the package. - Creating digital mockups of the design concepts for presentation. - Gathering feedback from the company and potential consumers to refine the design. - Finalizing the package design and preparing it for production.