The main goal for the project is to create a new package design for Lumo Beverage Corp.'s 12-pack shipping box. The design should reflect the company's innovative and natural approach to sports drinks, while also appealing to the target market of athletes and health-conscious individuals.

This will involve several different steps for the students, including:

- Researching the target market and understanding their preferences and design trends.

- Brainstorming and sketching multiple design concepts for the package.

- Creating digital mockups of the design concepts for presentation.

- Gathering feedback from the company and potential consumers to refine the design.

- Finalizing the package design and preparing it for production.

By the end of the project, students should complete the following list of activities:

- Multiple design concepts with sketches and digital mockups.

- Feedback analysis and a revised package design based on the feedback.

- Final package design ready for production.

Final deliverables:

- All source materials for the design concepts and mockups.