Event Marketing - SEO and Social Media Strategy - Level Up

Number of individual students required: 2 - 4 teams of 2 students Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Word Press, Active Campaign, Dubsado, Pepper, Hootsuite, We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: "Being the top-ranked result for the keywords ''Virtual Event Planner' 'Virtual Events' 'Event Consultant' This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. We have currently written an EBook called Donuts in the Lunchroom and want to promote/sell it on Amazon and other sites. https://www.brightideasevents.com/donuts-in-the-lunchroom-3/