Marketing Material Development for Research Money

Research Money, a leading provider of insights and analysis on innovation and research funding, seeks to enhance its marketing and promotional efforts. The goal of this project is to create compelling marketing materials that will increase engagement with Research Money's newsletters, website, and social media platforms. Students will apply their knowledge of digital marketing, graphic design, and content creation to develop a cohesive set of promotional assets. This project offers an opportunity to work on real-world marketing challenges and contribute to the visibility and reach of a respected industry publication. Key tasks include: - Analyzing current marketing materials and identifying areas for improvement. - Designing visually appealing graphics for social media and the website. - Crafting engaging copy for newsletters and promotional posts. - Developing a content calendar to ensure consistent and strategic posting.